ReverbNation: Identity Platform For Musicians
This is the third of our series on applications for music artists. To see a primer on the topic, there is our previous post, Web 2.0 For Musicians and Music Professionals.
Bands and musicians looking to make the jump between the garage and the music industry will benefit from the music platform ReverbNation. While not designed for collaboration, ReverbNation is an application that lets music artists create an identity page with a variety of promotional tools, and lets fans sample or find music.
ReverbNation is set up to handle a band’s needs, offering email, gig finder, songs via IM, widgets, an online store, and free stats. Bands willing to add on ReverbNation’s services (priced at $2.95 and up) will see increased storage for songs, digital distribution, and press kits. All this adds up to a variety of tools for promotion, but that’s just one side of the speaker.
Fans and listeners will find one of the best features in ReverbNation is the way it makes local bands accessible. Anytime you are performing a search you are able to select local bands, not only giving you a chance to preview, but potentially add an outing to your calendar. Any music lover that’s paid at the door for unknown bands can see the benefit of this.
Some users may see the business of the pages a drawback (there’s a lot packed into them), but bands are liable to see the rate of return to be too low from the online store (50%). Of course participation in the online store is optional, and the promotional opportunities are there to help sales.
To find this or other applications like it, there is the Listio search: music+business.
Previously in this series: Indaba: Collaborative Music Application
Next in this series: Comparing Web 2.0 Music Tools: Slicethepie, Indaba, and ReverbNation
Listio Profile: http://www.listio.com/web20/app/ReverbNation/
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