Comparing Newsletter Applications: MadMimi, LetterPop, and MailChimp

These past few weeks we took a look at the newsletter applications MailChimp, MadMimi, and LetterPop to get a better idea of how these applications handled the task of sending out email newsletters. Following the chart we’ll share some of our notes about the applications, but to see an introduction to the topic, please see our post:  Using Web 2.0 Applications To Get The Word Out: Newsletter Applications.

All three of the applications were easy to use, but of the three there was little question that MailChimp offered the greatest degree of control. Where MadMimi and LetterPop offered drag and drop features to create newsletters, MailChimp allows users to actively edit a template or enter their own CSS. Design-wise, MailChimp allows for greater control from its pages, putting more options into a single page while retaining a clean design.

The list of features for all three applications will cover most users, yet MailChimp’s editing tools and refusal to accept purchased lists (spam!) was worthy of our respect. MadMimi followed with an automated removal of duplicates, but the newsletter creation tool is, as we’ve mentioned, too small. The most simplistic was LetterPop, and as we implied with the ease of use, each of the three have a user in mind. LetterPop has made its interface (and feature set) with anyone in mind – simple and straightforward, where MadMimi has more complexity to design and features. MailChimp is the application that will appeal most to comfortable web users.

The three applications handled authenticating differently; MailChimp screens for purchased lists and asks for a working cell phone number, MadMimi reviews accounts (human reviews), and LetterPop had no verification. The importance of verification is that the more reliable the service (less spam it generates), the less likely it is that the email program will reject your newsletter.

Pricing was most flexible with LetterPop’s custom plans, and it should be noted that all the applications have pricing plans for volume and features desired. To find this or other applications like it, there is the Listio search:  create+newsletters.

Previously in this series: Mailchimp: Newsletters With Options

Application: MailChimp
Listio Profile: http://www.listio.com/web20/app/MailChimp/
Website: http://www.mailchimp.com

Looking for an easy way to stay in touch with your customers and generate repeat business? MailChimp, the award-winning service used by thousands of companies from all over the world, makes it quick and easy to send HTML e-mail newsletters, holiday promotions, and special announcements to your cust... Learn more

Application: MadMimi
Listio Profile: http://www.listio.com/web20/app/MadMimi/
Website: http://www.madmimi.com

Mad Mimi is a simple, powerful web based e-mail tool that anyone can use. Mad Mimi makes email marketing easy by enabling users to create branded, well-designed newsletters and promotions. Mad Mimi also lets you track the viewing and clicking behavior of your mail recipients in real time.... Learn more

Application: Letterpop
Listio Profile: http://www.listio.com/web20/app/Letterpop/
Website: http://www.letterpop.com

Create your own online newsletters with Letterpop. With Letterpop, you can create and send newsletters online and in print for families, businesses, friends, churches, schools, or any other organization. Create family newsletters for the holidays to let family members what’s going on for the... Learn more

New to Listio? Our tag cloud search offers an easy way to narrow your hunt for the perfect web application or service. No more second guessing of search terms. Just click on one tag, then as many more as you'd like to narrow your search results. It's easy and ensures you get to the listing you want. Finding web 2.0 was never so easy.

Tags: business, create, Newsletters, promote
Posted in: Newsletters, Product Comparisons | Respond
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