Using Web 2.0 Applications To Get The Word Out: Newsletter Applications

As organizations grow there comes a need to share information with their customers and interested parties - for promotion or mission - which is why email newsletter applications are so welcome online. Easy to use, accessible (anywhere the web is), and full of options for all sizes of organizations, newsletter applications such as MailChimp, MadMimi, and LetterPop are tools that are an asset to any business.

Email newsletters can be crafted, sent, and even tracked online, all in under ten minutes. Have a time-sensitive announcement to make? An email newsletter is waiting in your recipient’s inbox a second after you hit send.

You might ask what the difference is between sending an email and an email newsletter. On the surface, very little, but one of the common problems is that there are a wide variety of email handlers. Most accept html, but not all accept every tag, so testing your newsletter before it goes out is an important feature, and one common to newsletter applications. Getting your newsletter the way you want, no matter what email reader the receiver is using is just one of the benefits.

Online newsletter applications have a lengthy list of features, from how you can create them (html, css, design tools, and templates), how you send them (scheduled delivery, targeted audiences, address management), and how you track them (analytics and bounce lists). Newsletters can be cloned, adjusted, even catered to specific addresses (by zip code, for example). Subscriber and send lists can be managed (and imported), and adjusted for duplicates and bounced emails.

We’ll take a look at more of the features this week, but if you’d like to get a head start on the subject, there is the Listio search: newsletters+create.

Next in this series: LetterPop: Keeping Newsletters Simple

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Tags: business, create, Newsletters, promote
Posted in: Newsletters | Respond
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