BrandBucket: Unique Business Names and Creative Domain Name Marketplace

Regardless if you are a business, an entrepreneur, or a creative on the web – there comes a point where you need to choose a name for your web 2.0 product or service so you can start building your brand. If your business wants to be involved with the internet, you need a domain name, and a .com domain is often the only way to go. And as anyone who has tried searching for a memorable and available .com domain name can tell you, be prepared to spend a lot of time looking, or spend a lot on fees for a branding company to do the looking for you. Or at least that’s how things used to be before BrandBucket.

BrandBucket is a self-serve marketplace designed to help small businesses and entrepreneurs find a brandable name for their new company or product. BrandBucket specializes in inventing and collecting unique web 2.0 business domain names to brand — names you may never have thought of when looking for one for your own web 2.0 product or service, names that aren’t limited by keywords, and names that have huge branding potential.  BrandBucket pairs a startup logo with the domain, and the branding experts at the company describe the concept and linguistics behind each name to help stimulate ideas of how to turn the name into your own brand.

The team behind BrandBucket (a group of serial entrepreneurs themselves) started the marketplace from a plethora of unique domain names they personally owned. Recently, however, the website has expanded and it is now accepting domain name submissions from other domain owners. Each name listed is hand-picked and approved, making BrandBucket a small and curated domain name list. No brand squatting is allowed, and invented, non-keyword names are the focus. The unique names use plays-on-words and many other linguistic techniques, not name generating software. Domain name owners find this branding boutique to be the right place to sell their unique and lovable domains that can get lost among a sea of keyword names in other domain marketplaces.

As a domain owner you get to utilize their customer base and marketing efforts to sell your brandable business domain. The best part is you set the price of your name. Whether you are looking for a quick sale or if it is your name you loved but don’t think you’ll get around to using – you pick the value of your own names. Domains accepted into their inventory have to be non-keyword pronounceable invented words or a clever phrase or play on real words as well as short and .com only. Catchy, brandable, and unique is the name of the game.

Logo designers are given complete creative control over their designs at BrandBucket. As a designer you pick a name that inspires you and then design an easy to read and interesting logo that showcases the domain name’s potential. There are no clients, guidelines, meetings, or requirements; you simply pick a name to brand, get creative, and submit it for approval.

BrandBucket has been used as a source for brandable names for a multitude of industries – a web 2.0 company, a travel website, a blog, a restaurant, and more. To find a name you can search by length, tag, category, or price, and there are personal brand shoppers available to help you with your search as well. The shopping cart accepts credit cards and PayPal, and once a domain is purchased the transfer can be complete as quickly as 24 hours (depending on your registrar).

As well as a vast list of brandable .com domain names they have informative blogs relating to domain naming strategy and choosing a domain name for a business, product, or service. A go-to resource for startups for name selection and information on how to build a brand, you can think of BrandBucket as the supplier of great brands-to-be.

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Tags: branding, domains, logos, marketplace
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