The Act-On Marketing Service is an on-demand solution that gives you all the tools you need to design, launch and analyze your own e-marketing programs for demand generation and lead qualification. Act-On has made it easy for just about anyone to create professional looking e-mail templates, web forms, and landing pages, without requiring IT support or a graphic design department. Act-On manages your lists for you, and analyze response behavior so that you can segment lists based on profile attributes or response behavior.