The name comes from "E-commerce made as simple as blogging". The simplicity of blogs made publishing affordable for all of us. But the same did not happen for selling things. You can use Blomming to sell wherever on the Web: your blog, your company's website, your preferred social network - or even your friends' ones. Just upload the photos of the products you want to sell and set price, quantity and tags for them. Then copy your personalized "embed" code and paste it wherever you want, like you're used to do with YouTube's video (or similar). Or, send your products directly to Facebook, etc.