Next Big Sound is online music analytics & insights. The music industry has changed and the old industry equation is broken. Success in the music industry is now based on direct engagement with fans, not pushing acts through radio and traditional media. The purchase decisions of a critical mass of consumers has moved online. Their interactions can be accurately measured, reported, and used to make better decisions. That’s where NextBigSound comes in. It tracks the number of plays, views, fans, comments, mentions, and other key metrics for 489,510 artists across major web properties like Facebook, MySpace, Last.fm, Twitter, and more.