Rovrr is an online, patent filed, peer loyalty marketing application. Rovrr uses a widget designed to leverage the power of peer-recommendations within the context of a social network. Rovrr is used to promote consumer actions desired by advertisers in a transparent way that benefits all involved. This is achieved by locating centers of influence in a community and having them endorse a product of their choice. This allows an advertiser to use peer credibility to generate sales.