iTop3 lets users of the site vote on anything from what is the best mobile phone to who has made the single biggest impact in the advancement of the human race. Each user can add up to 3 choices per category and say why they have picked those choices. People can even set up their own subjects and ask people to vote. Other users can then vote by adding their own choices or selecting the same choices as other users, users can also discuss people’s choices. Over time as the number of voters increases so a clear Top 10 emergences, based on what the majority of people think. Once the subject obtains a reasonable amount of votes it becomes obvious what most people consider the best, and in most cases, it probably is.